Digital Business Company portrait

1st Phorm

A nutrition and fitness brand co-founded by Andy Frisella, connecting supplements, training content and an active customer community.

2 min readEditorial review October 17, 2026

Visit 1stphorm.com

In this article

A product brand with retail roots

1st Phorm belongs to the business story Andy Frisella developed through supplement retail. His experience with Supplement Superstores placed customer questions, service and repeat relationships at the centre of his early work.

The product brand gave that experience another expression: goods sold under a shared identity rather than a store offering products from different manufacturers. Frisella’s biography connects those two chapters.

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Nutrition products and the fitness audience

The company sells supplements through its online store and combines that range with training and nutrition content. The relationship with its audience consequently extends beyond an individual purchase into the interests around exercise and everyday routines.

Products, information and community form related parts of the brand. Its official website is the primary source for the current catalogue and the material accompanying it.

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A catalogue extending beyond one supplement

The official 1st Phorm store presents several product categories, including protein powders and bars, workout products, vitamins, apparel and accessories. That range places the brand in more than one part of a customer’s training routine. A person can encounter the same company while shopping for a nutritional product, clothing or a practical item such as a bottle.

The catalogue is organised around both product type and the interests customers bring to training. This is a retail and brand-building decision: a clear route through the range helps a shopper understand what is available. Product descriptions, ingredients and intended uses remain specific to each item. The company portrait describes the range without making medical claims about the effect of taking a supplement.

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An app alongside the physical products

The company also presents a 1st Phorm app for tracking nutrition, following workouts and recording progress. Its public description includes a premium level with guidance and check-ins. This adds a digital relationship to a brand whose most visible products are physical goods sold through a store.

The app and the shop serve connected but different needs. One supplies products; the other provides a recurring setting for information and activity. Together they help explain why the business has a community dimension as well as a catalogue. Andy Frisella’s public content is another point of discovery, while the branded store and app are the places where customers encounter the company’s own products and services.

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The entrepreneur behind the brand

Frisella’s wider public work includes REAL AF and the 75 HARD programme. Those activities explain the reach of his personal identity, while 1st Phorm has its own consumer proposition in nutrition and fitness.

The connected entrepreneur portrait follows his progression from retail to product development and media. This page concentrates on the business customers encounter through the 1st Phorm name.

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The connected portraits