Digital Business Company portrait
Acquisition.com
A business-building firm connecting the operating experience of Alex and Leila Hormozi with investment, workshops and practical education.
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From operating companies to Acquisition.com
Acquisition.com brings together Alex and Leila Hormozi’s experience building businesses in the fitness industry and supporting other owners. Gym Launch and Prestige Labs preceded the firm, giving its founders a background in selling services, developing teams and delivering products.
The company places those operating questions at the centre of its public identity. Alex and Leila appear together as co-founders, with complementary experience across commercial development and the organisation behind a growing business.
Investment and practical business education
The firm’s public offering includes business investment, scaling workshops and educational resources. Its workshops introduce owners to questions about marketing, sales, people, profit and strategy, with sessions presented by the team working across its portfolio.
Courses and the $100M books extend the educational side beyond the workshop room. They address offer creation, generating leads and the ways a business earns revenue. These are distinct routes into the company’s work; reading a book and becoming a portfolio business involve different relationships.
Offers, leads and money models
Acquisition.com’s educational catalogue separates three commercial questions that are often treated as one. An offer concerns what a customer is being asked to buy and why it has value. Lead generation concerns how a business finds people who might want that offer. A money model concerns the structure through which the business earns revenue. The public courses and books give each of those questions a defined place.
This division explains the firm’s connection with an operating audience. A founder can have a capable delivery team while still needing a clearer proposition or a more consistent route to customers. The educational materials put language and frameworks around those decisions. They also create an accessible public introduction to the company’s thinking before an owner considers a more involved relationship.
Sources [1]
What a scaling workshop adds
The official workshop description emphasises practical sessions with people working across the portfolio. Subjects include marketing, sales, recruitment, profit and strategy, followed by smaller discussions with specialists. The format is designed around an existing business and the decisions its owner is trying to make, with eligibility considered through the company’s application process.
A workshop, a free course and an investment partnership are separate products. The course provides material a reader can study independently; the workshop adds a defined setting for questions; a portfolio relationship involves a different level of business engagement. Understanding those distinctions gives a more precise account of Acquisition.com than treating every audience member as a company in which the founders have invested.
Sources [1]
The people behind the operating approach
Alex’s biography connects the firm with his early gym operations and later business-building work. Leila’s leadership experience adds the responsibilities of teams, systems and execution. Their shared company therefore links two entrepreneur portraits in this collection.
The official Acquisition.com website describes its current programmes and partnership routes. Its team pages provide further context on the founders and the people involved in the organisation.
The connected portraits
The people behind the business.
Entrepreneur portrait
Alex Hormozi
A gym operator who turned his experience with sales, offers and business growth into a portfolio company and a widely distributed educational brand.
Read the portraitPhoto: Acquisition.com
Entrepreneur portrait
Leila Hormozi
An entrepreneur and investor whose operating background in fitness businesses became a platform for company building, leadership education and public content.
Read the portraitPhoto: Acquisition.com
The evidence behind the account
Sources & further reading
Company portrait reviewed on October 17, 2026. The references connect this account with company information and founder background.
- Acquisition.comAcquisition.com — company, workshops and education
- Acquisition.comAlex Hormozi — founder background
- Acquisition.comLeila Hormozi — founder background