Digital Business Company portrait

Flightstory

A media, marketing and investment business co-founded by Steven Bartlett and Oliver Yonchev, connecting audiences, technology and company communication.

2 min readEditorial review October 17, 2026

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In this article

A new venture after Social Chain

Flight Story was announced by Steven Bartlett and Oliver Yonchev in December 2021. The original launch described a business helping public companies communicate with retail-investor communities through people, processes and technology.

That starting point followed Bartlett’s work at Social Chain. It placed experience with online audiences into a different commercial setting and company structure.

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Media, marketing and investment

Bartlett’s current official presentation describes Flightstory as a wider media, marketing and investment company. Its activities are presented through several connected business names, including studio, venture and technology work.

The common context is how audiences, creators and companies interact. Different parts of the business address different needs, from producing media to supporting entrepreneurial ventures.

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Audience understanding in a new company setting

The Flight Story launch announcement focused on the growing importance of retail-investor communities and the need for companies to communicate where those audiences were active. That gave the venture a defined starting proposition, connecting people, processes and technology with a particular communications challenge.

Bartlett and Yonchev brought experience in social and digital communication into that setting. It was a different business from the original Social Chain agency, even though understanding how people gather around information remained relevant. The dated launch material is useful because it records the initial proposition before the wider set of activities described in Bartlett’s later public biography.

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The later presentation includes several business strands

Bartlett’s official account now presents Flightstory through media, marketing and investment activities. Studio, venture and technology names appear within that description, indicating a wider professional platform than the single launch proposition alone. Each strand concerns a different kind of work, from creating material to supporting entrepreneurial development.

This company portrait brings those stages together without assuming that every activity has the same customer or structure. The original announcement explains where the venture began; the founder’s current presentation explains how he describes its broader direction. The linked entrepreneur portrait supplies the personal path through earlier community projects, agency work and later publishing and interview activities.

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Steven Bartlett’s company-building background

Bartlett’s entrepreneur portrait follows Social Chain, Flightstory and his wider publishing and interview work. The Diary of a CEO supplies a separate media strand within his public identity.

Flightstory is the primary company connected to his portrait here. The founder’s site and the original launch announcement provide complementary views of its development.

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The connected portraits