Consumer Brands | Media & Marketing | E-commerce Entrepreneur biography
Logan Paul
A digital creator and WWE performer who co-founded PRIME with KSI, bringing an established audience into the beverage market.
Photo: Diego Serrano · CC BY 2.0 · Cropped for display
The connected company portrait
PRIME
A beverage brand co-founded by Logan Paul and KSI, with hydration drinks, powdered formats and a wider product portfolio supported by retail and sporting partnerships.
Explore PRIMEA public career across several formats
Logan Paul works across online entertainment, professional wrestling and consumer products. His WWE biography records the performer side of that career, while PRIME's own introduction places him alongside KSI as a co-founder of the beverage brand.
These activities share a public audience but involve different businesses. A performance is experienced at a particular moment; a beverage becomes part of a customer's shopping and consumption. Paul's career connects those settings through an identity people can recognise across them.
Building PRIME with KSI
PRIME introduced its first hydration product in 2022. The founders' account emphasises their transition from sporting rivals into business partners, with a shared interest in creating a drink brand. Congo Brands also identifies Paul and KSI in its description of the business.
The partnership brought two established online personalities into one commercial project. Their presence gave the launch a clear story, while the company's work extended into developing products and reaching retailers.
Taking a name into everyday retail
PRIME's development includes a wider product portfolio and retail presence. The company has presented hydration drinks, drink mixes and an energy range as different parts of that offer. They are separate product categories, with their own formulations and labels.
For Paul, this adds an operating dimension to a career built in public. A customer choosing a drink encounters the brand through a package and a retailer, even when their first awareness came from an online creator.
Sport as a meeting point
WWE and PRIME announced a global partnership in March 2024, including hydration branding and a presence on the ring mat. The announcement offers a concrete example of Paul's performance career and business activity meeting in the same public setting.
It also shows how a creator-associated brand can work with an established entertainment organisation. The connection reaches beyond a personal social post into a defined sponsorship relationship between businesses.
A creator becomes a brand partner
Paul's involvement in PRIME places him within a partnership rather than presenting the company as a solo venture. KSI and the wider business infrastructure are part of the account, alongside the public personalities who introduce the brand.
The entrepreneurial theme is the movement from attention toward a product people can find, compare and purchase. PRIME gives that theme a specific business form, while Paul's media and sporting work continue to provide distinct routes through which audiences encounter him.
The evidence behind the account
Sources & further reading
The linked source material was checked on October 17, 2026. Roles and business relationships may change. Source numbers refer to the sections above.
- PRIMEAbout PRIME
- Congo BrandsPRIME — brand portfolio
- WWELogan Paul — performer biography
- WWEWWE and PRIME announce a global partnership
.jpg){kind=link}