Most Valuable Promotions

A promotional company with a fighter-first premise

Most Valuable Promotions was co-founded by Jake Paul and Nakisa Bidarian in 2021. The company presents its mission around athletes, their brands and opportunities to connect with a new generation of sports fans. Live events and digital storytelling are both part of that model.

MVP's identity therefore covers more than arranging an individual fight. It develops a continuing relationship with talent and audiences, using a recognisable company banner across events, athlete introductions and the communication that makes a sporting programme understandable to viewers.

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Athletes, events and the surrounding story

An athlete's profile develops before, during and after an event. MVP's published approach connects those stages through talent development, promotion and content. The company works to make the participants and the sporting occasion visible, rather than relying on the date of a contest alone to attract interest.

Its anniversary account describes five years of development across its event programme and roster. That history is relevant to the business model: a recurring platform can offer audiences several reasons to keep following the company, including established names and athletes building their careers.

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The 2026 PFL announcement

In July 2026, MVP and the Professional Fighters League announced a merger creating a platform under the MVP banner. The announcement outlined boxing, MMA, live events, athlete development and worldwide content distribution within the combined organisation, with John Martin named as chief executive.

Paul and Bidarian were identified as co-founders and board members, with continuing leadership roles. The announcement also described the planned migration of PFL's capabilities into MVP MMA. These details belong to the companies' published announcement and explain the direction of the wider platform.

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Distribution makes the event accessible

A sports business needs ways for people beyond the venue to follow what it produces. MVP's published accounts place media partnerships and distribution alongside the event itself, connecting the athletes and live programme with audiences in multiple markets.

This gives the company several linked operating responsibilities: developing a roster, producing occasions people want to watch, and making those occasions available through media partners. Jake Paul's creator background is part of its founding story, while the company portrait concerns the organisation supporting the broader sporting product.

The combination announced in 2026 also gives the business several forms of sporting content to organise. Boxing and mixed martial arts have their own athletes, event structures and audiences. Bringing them within a wider organisation adds coordination across those different parts of the programme.

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